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Warning! Beware of Emails from mail.beehiiv.com Claiming to Be a Virtual Gallery – Unsubscribe Immediately

Peter Chou

Recently, the frequency of online exhibitions in Europe and the U.S. has increased, as many galleries seek to expand internationally to generate revenue. Several artists have reported receiving exhibition invitations from a specific email address, which states that recipients have "subscribed to emails." However, none of the recipients recall subscribing, leading to concerns about potential phishing activities.

Key Concerns Raised by Artists:

  1. Unsolicited Emails: Many artists are unsure how this gallery obtained their email addresses. It is advised to unsubscribe immediately if you receive emails from this source to prevent potential risks.

  2. Gallery Credibility: The mentioned entity, HMVC Gallery New York, operates as a virtual gallery with no physical exhibition or sales space. Its certificates are privately issued and lack endorsement from reputable museums or art institutions, raising doubts about its legitimacy.



Recommendations for Artists:

  1. Focus on Professional Opportunities: Engage with reputable galleries, participate in international art fairs, and seek formal representation to establish credibility and expand your professional network.

  2. Avoid Overexposure: Frequent participation in unverified or low-profile virtual exhibitions can dilute an artist's perceived value and career trajectory.

  3. Verify Credibility: Before engaging with any gallery or platform, research its history, partnerships, and endorsements from established institutions.

Recent Incidents:

There are reports of Chinese-language promotional messages sent to artist communities by the gallery, offering translation services. To safeguard the interests of over 300 members and protect consultants from potential risks, artists are encouraged to exercise discretion when evaluating such invitations.

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